Denmark has raised the bar in the downright gutsy department, with 1000+ people taking part in what most would consider an experience worse than death itself.
As the title suggests, the 1000 strong (insane..?) crowd simultaneously consumed one of the most tastebud aggravating substances known to man, with unsurprising results.
What can be deemed absolute nightmare material, ghost chilies have a Scoville rating of 1,041,427. By comparison, Tabasco red pepper sauce rates at 5000–10,000.
And if that wasn’t enough to put you off, in 2007, Guinness World Records certified that the ghost pepper was the world’s hottest chili pepper, 401.5 times hotter than Tabasco sauce.