I OH YOU first came into fruition when four teenage housemates received a final notice from their gas company and a bill which they didn’t have enough money to pay off. In a desperate last ditch effort to raise the necessary funds (and one of many unsuccessful attempts to impress girls) the friends decided to throw a house party at which Neon Love (RIP) and Comic Sans (RIP) both played at live….200 people (including the local police force) ended up coming and the housemates raised enough money to pay their utility bills for the next quarter.

After incredibly humble beginnings, I OH YOU is now home to DZ Deathrays, Violent Soho, DMA’s, Montgomery, Bleeding Knees Club, City Calm Down and Snakadaktal (RIP).

Go back to 2012 with label founder Johann Ponniah, the year he dressed up as a woman for Bleeding Knees Club…