Band Leader, Singer, Songwriter, Record Label Owner and VCU Graduate Matthew E White has released a clip for his first single from his album Fresh Blood.

The song titled ‘Rock & Roll is cold’ follows a simple Americana sounding twelve bar blues progression with some interesting jazz instrumentation. Accompanying this is a really pretty clip filmed in his home state of Virginia.

“This video was about highlighting and making use of pre-existing beauty and grandeur. The images I wanted were John Ford’s America – part Badlands, part Bonnie and Clyde.

To that end, I used a team in Salt Lake City known much more for shooting spectacular outdoor shots than any music videos. That was really fresh for me, not to mention extraordinarily physically challenging at times – but these guys are world traveling, mountain climbing pros and brought out the tremendous beauty of the landscape we shot in.

Not to mention the extraordinary beauty of my lady, Miss Merry George. Mirroring the family involvement of the Fresh Blood album cover (shot at my Grandma’s house in Alabama) the final scene of this was shot at my Aunt’s house. It’s nice to keep the family involved when you can.”

Fresh Blood is available now via Domino RecordsEMI Australia.