“Hang on, aren’t we all boat people?”

Look, apart from our neighbours across the Tasman, not many other countries around the world can say they love lamb as much as us.

One thing we like better than lamb is unity – so in that, the legends behind Sam Kekovich’s iconic lamb spiels have unleashed one of the greatest commercials in recent memory. Paying homage to the nation’s original land owners, the offering, whilst recurringly jocular in nature, sheds light on the sensitive nature of January 26. 

Endorsed by a bunch of Australian legends from diverse backgrounds, including Cathy Freeman, former rugby player Wendell Sailor,  Poh Ling Yeow, cricketer Adam Gilchrist and comedian Rhys Nicholson, the advert is celebration with a clever, and undoubtedly thought provoking wake up call on the side.