Seattle group Beat Connection have just dropped the infectious clip for their slice-of-summer single ‘So Good,’ off their forthcoming album Product 3.
Comprised of members Reed Juenger, Jarred Katz, Tom Eddy, and Mark Hunter, Beat Connection’s diverse musical backgrounds coalesce to form their intriguing sound. According to Juenger the band is heavily influenced by the “intention” of music, rather than the sound, taking direction from acts such as their peers Jungle, and Jamie xx; to classic groups KLF and Public Image Limited; and modern pioneers Andre 3000, Kendrick Lamar, and Kanye West.
The video, set at a public swimming pool, features people dancing, swimming and enjoying all kinds of fun in the sun. Whilst this is a simple concept, the visual component perfectly reflects the warm vibe of the song; from the breezy vocals to the syncopated rhythms. If you wish to start summer a little early, ’So Good’ is the perfect piece of pop for you.
Product 3 is out October 23rd on ANTI-Records.