Sugar Mountain, the Melbourne music and arts festival, has joined forces with the Mushroom Group, with a new venue featuring for the festival’s 4th instalment in 2014.
Undoubtedly one of Melbourne’s most iconic and progressive cultural events since its inception in 2011, Sugar Mountain has showcased unique musical and visual artists like Action Bronson, Deerhoof and Vincent Moon.
The partnership sees the To and Fro Family (the collective behind Sugar Mountain) link up with the likes of Frontier Touring tour promoter Gerard Schlaghecke and Mushroom Group’s Executive Director Matt Gudinski which will surely provide a much needed boost of stability and infrastructure to allow the festival to prosper heading onwards into the future. Gudinski has noted that “Mushroom will bring a lot to the table while leaving Sugar Mountain’s unique artistic vision with those who have driven it since day one”.
Stay tuned for full details of the 4th Sugar Mountain when they are announced early 2014.