The music video is a cinematic art form that often gets overlooked, and at times is under-appreciated for what it is.
The commercial rise of music videos thanks to MTV was met with equal parts enthusiasm and backlash. Detractors believed that adding a visual element to music would detract from the aural experience. Fast-forward to today and music videos have become a renowned form of art that can elevate and heighten the message behind the music.
Just like any other cinematic craft, music videos have the ability to evoke emotion, stimulate your imagination and tell a story in ways that words just fall short of. Whether it’s adding a sense of horror and suspense like with Michael Jackson’s ‘Thriller‘, emphasising the trippy funkiness of Jamiroquai with ‘Virtual Insanity‘ or Beyonce‘s epic, brooding and thought-provoking visual album Lemonade – there is no doubt that adding a visual element to already great songs can lead to great works of art; and that fact alone should be appreciated.
Australia’s own uniquely dedicated music video festival, Clipped, will return this year with Vivid Sydney 2017 at SUNSTUDIOS.
The festival is a celebration of the distinctive art form of music videos, showcasing the works through a prestigious ‘music video awards’ competition, which were previously judged by renowned directors David Wilson (Tame Impala, Arcade Fire, Arctic Monkeys) and Nigel Dick (Guns N’ Roses, Oasis, Britney Spears).
This year, the festival will host internationally acclaimed music video director Warren Fu, the mastermind behind videos for The Weeknd, Daft Punk, The Killers, Weezer and many more.
With an array of workshops, industry panel discussions, screenings, international guest speakers, VJ’s and even an interactive music video exhibition lined up, Clipped Music Video Festival will exhibit high calibre work from all over the musical and visual landscape.
The festival will run on Saturday June 3rd from 10am – 10pm, with most events running during the day and the awards screening taking place in the evening – giving attendants the option of purchasing day, evening or all day+night passes.
Tickets for the Clipped Music Video Festival can be purchased online via Vivid Sydney here.