Finally, Fashion journalism is getting the credit it deserves!

As of  today, the first ever Australian Fashion Film Awards have been announced and will take place in May 2015.

The AFFA event comes out of a long partnership between film makers and fashion events/brands, with many creating exquisitely artistic videos to coincide with Runway shows and collection launches.

Founded by Iconic Fashion videographer Anastasia Fai, AFFA will host judges such as world renowned Marion Hume and Nicole Warne.

The Official AFFA categories include:

Best Australian Fashion Film
Best Director
Best Concept
Best Styling
Best Hair and Makeup
Best Sound Design
Best Visual Effects
Best Student Fashion Film
Best Independent Fashion Film (independent, non-commissioned work)
People’s choice
Best International Fashion Film

The submission deadline for all entries is due on March 29th, with the finalists announced at the AFFA Launch on April 15th, which is then followed by the Awards and red carpet event on May 11th.

Check out the End of the “Romance was Born” 2015 VAMFF Runway show here: