Musicians Making A Difference (MMAD) is a unique grassroots charity that uses the power of music and mentoring to change young lives. Established in Sydney in 2000 it provides a national reach for vulnerable young people by encouraging and establishing an environment of support and a sense of family. It offers a creative safe-haven where young people are empowered to use their own unique talents to make a difference in their lives and within the wider community.
Monday 23rd of November is #MMAD4U Day and this year the ideas and talents of ten young people who’s lives have been transformed through MMAD came together to create a nationwide campaign to raise awareness of this wonderful charity. The campaign is a way to distribute MMAD’s vision and to share a message of support to anyone they know who is feeling down, lost, not confident and needs to know that someone is out there that is mad for them.
Supporting this great charity are Tuka (Thundamentals), 5 Seconds of Summer, Troye Sivan, Birds of Tokyo, KLP, Justice Crew, and the Potbelleez to name a few.
Earlier this year, an accompanying song, simply titled ‘MMAD4U’ was recorded at The Grove Studios by Scott Horscroft, (owner of The Grove, producer and GM of A+R at EMI), with the help of Australian Artists Tuka and KLP. The track was written by the ten kids from MMAD to inspire other young people to never give up hope. The track is available to purchase or stream HERE with all proceeds from the song going back to support MMAD’s amazing work.
These same ten Rising Star Kids worked on all aspects of the campaign, they created the logo, wrote the track and came up with the accompanying merchandise items. “We wanted to try and reach out to kids that don’t have support or belief in themselves and let them know that opportunities do exist! You just have to believe in yourself and have the strength to make the right choices. The MMAD crew helped us through dark times to change our future. Support and respect from others can change everything inside and around you,” MMAD Rising Star.