What drum pack are the swedes using? I wonder to myself as Olsson’s new single ‘Hold On’ feat. Mapei begins to bless my eardrums. Sweden is sorely slept on, okay fine besides ABBA (and many many others) but we can’t deny their omnipotent power over music! The sugar laced 4 chord intro over the clean hard-kicking drums is attention catching and the weighty bass commands attention throughout the rest of the track.
‘Hold On’ is self-described as a battle song for when you’re struggling to find a purpose when everything seems to be falling apart. A song to brave the harshness of life and to find your path again.
Olsson had also been in the studio working with Mapei on her upcoming album. He wanted someone who could bring an earth shattering feel with just the right touch. Mapei is one of the fortunate few in the world who can transition from her vivid and powerful singing voice to her raw and gritty rap style. Making her a perfect accompaniment to ‘Hold On’.