Every couple has gone through their fair share of hardship and troubles; but not every couple are the Queen of Pop and the King of Rap. When having issues with your spouse, some may go to couples therapy, others might fight. Beyonce and Jay Z write a new album. Bey and Jay have taken us through their conflict and resolutions as soul mates through music. ‘EVERYTHING IS LOVE’ embodies love, wealth and highlights racism.
While on tour (On the Run II), in true Beyonce and Jay Z form the pair decided to shock fans starting in London with a new visual and album ‘EVERYTHING IS LOVE’. The 9 track album was first released on Tidal, Jay Z‘s streaming service he bought for $56 million and now worth over $600 million. But days after, it became available on other popular services such as Spotify and Apple Music. The album runs at approximately 40 minutes and features popular artists like Pharell, Ty Dolla Sign and Migos.
Bey and Jay have collaborated on many projects before, giving us hit singles such as ‘Crazy in Love’, which debuted at number 1 and launched Beyonce’s solo career, ‘Drunk in Love’, which went three time platinum and ‘Shining’ collaborating with the world’s biggest producer Dj Khaled, featuring on Khaled’s ‘Grateful’ album. The power couple who have been together and collaborating for 15 years have never given us a full album before though.
‘Apesh**t’, the album’s first visual and single has fans screaming around the world. Directed by Ricky Saiz, who also directed the ‘Yonce’ video. It was filmed at the Louvre Museum in Paris which, like most Western art museums historically, made little room for non-white artists. It opens with Bey and Jay in beautiful light pink and mint green suits while the Mona Lisa stares at you in the background, conjuring a strong atmosphere.
While everyone knows Beyonce and Jay Z have come from generations of strong black roots, a significant part of the ‘Apes**t’ video originates from the complexities drawn between the “white” art on the walls and the black women on the gallery floors. There’s nothing more needed than a couple of synchronized dancers upstaging David’s monstrous painting, supplanting a lavish image of white people with many black women dancing. “The Coronation of Empress Joséphine” hangs behind Beyoncé and her dancers, but the work of art is diminished to a backdrop.
Following this scene, Beyonce and Jay-Z confidently stand holding hands in front of the Venus de Milo, one of the most well-known statues in Paris. The statue is made of white marble. The statue is inactive and broadly arm-less; fierce and strong in movement.
It’s not just Beyoncé who obscures the art. Only a couple of scenes before the artist’s triumph over Venus de Milo, a line of her dancers influence swing in movement in the front while another white marble statue, “The Winged Victory of Samothrace,” lingers latently behind them. Everything Is Love‘s album cover, which likewise originates from the ‘Apeshit’ video, calmly one-ups the Mona Lisa: A dancer tends to a black man’s hair while Leonardo da Vinci’s magnificence and well known art piece creeps in the background.
Jay-Z’s role in the new video clip is very limited, the rapper remains around in pastel suit coats, heroically giving his better half a chance to do all the work. He relies on his verses to grab the attention of the audience.
As the video comes to a close, Beyonce again over powers the art, running around in a beautiful poofy gown. Taking the focus off the art behind her. Finishing with the same scene the video started with in front of the Mona Lisa, while the audience focus on Beyonce and Jay Z , and not the painting itself.
‘Apshit’ was produced by the talented Pharrell Williams featuring Offset and Quavo.