The likes of Jay Z, Beyonce, Madonna, Kanye West, Jack White, Rihanna, Daft Punk and more have united in New York to launch streaming service, Tidal.

The newly artist-owned, high-definition streaming service Tidal – which Jay-Z purchased in January from Swedish company Aspiro   offers a high-fidelity service starting at $11.99-a-month for Australian users with videos and editorial content.

Like a scene out of a pop-music version of The Avengers, 16 hit-makers including Jason Aldean, J. Cole, Deadmau5, Nicki MinajCalvin Harris and Coldplay’s Chris Martin, while Alicia Keys and Usher beamed in digitally to contribute.

The movement has sparked a backlash online however after stars created a Tidal trend on social media.

Many musicians turned their profile pictures turquoise and encouraged their followers to do the same and share the hashtag #TIDALforALL to promote the new music portal, with fans and music lovers alike say the movement promotes an app which helps musicians earn more money rather than using their voice to publicise a genuine charity campaign.

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