The Australian Independent Records Association (AIR) has announced that Levi’s® will be a Supporting Partner of the ninth annual Carlton Dry Independent Music Awards 2014. Levi’s® will present the Best Independent Single/EP Award as well as being a Presenting Partner of the Official 2014 Awards Afterparty.
“We are extremely pleased to welcome Levi’s on board as a Supporting Partner of the Carlton Dry Independent Awards 2014. Levi’s have shown a commitment to reconnecting with music and this partnership is a really exciting start for both parties,” said Chairman of the Board for AIR, David Vodicka.
The awards, presented and produced by AIR, provides support for Australia’s fertile independent music scene and represents a fantastic opportunity for Australian labels, artists and the Industry at large to celebrate the successes of some of the country’s most vibrant and eclectic artists, something Levi’s® recognises.
“It’s great to be in a position to support the homegrown Australian music scene through being involved with this prestigious industry event. We look forward to having a long term partnership with AIR and assisting to foster emerging Australian talent.” said Levi Strauss ANZ Marketing Manager, Nicky Rowsell.
Past winners include Flume, Chet Faker, King Gizzard & the Lizard Wizard, Parkway Drive, Gurrumul, The Drones and Dan Sultan.
King Gizzard, who recently made “pretty much” their entire discography available for free download, were also the inaugural winners of the $50,000 Carlton Dry Global Music Grant last year, with applications for this year’s grant now open.