Florence Welch (and her Machine) has arrived back in the spotlight once again with a dramatic new single titled ‘What Kind Of Man’ with a visually stunning and cinematic clip directed by film maker Vincent Haycock.
Opening scenes of the clip follows Welch and her fictional partner is some sort of montage of conversations. Feeling like disconnected scenes removed from a full length feature film, the storyline is up to interpretation of the viewer. The song itself kicks in at about the halfway mark with signature British invasion style guitars and pounding rhythmic drums.
The song is from her forthcoming album How Big How Blue How Beautiful released via Island Records on May 29.