New Zealand electropop sibling duo Broods have shared the music video for their latest austere single titled ‘Free‘.
Taken from the band’s forthcoming, and as of yet untitled sophomore album, the anthemic first single was co-written and produced by longtime collaborator and GRAMMY Award-winner Joel Little (Lorde, Sam Smith, Ellie Goulding). The fearless pair, consisting of Georgia and brother Caleb Nott, have greatly expanded on their sound, building on the restrained, textural pop of their debut with a relentless new ferocity, complete with dark, pulsing synth tones and an enduring vocal refrain between choruses.
While Georgia has undoubtedly emerged into a powerful vocalist, Caleb has similarly evolved as a producer. “When we were starting, I had to explain to someone else what it was I wanted to hear,” he says. “Now I can just make those sounds myself.” According to the duo, ‘Free’ not only signifies their continued evolution as a pop act but also serves as a testament to how much they’ve grown as people.
The track is both menacing and liberating. “I didn’t want to just be up there singing about love,” says Georgia. “I wanted to talk about other things – things that people might really be going through, the kinds of things you face when it’s not just about being a kid anymore and having fun. I wanted to make great pop songs that also feel just a little more mature.”
Fans will get to hear ‘Free’ live when Broods hit the road with international pop superstar Ellie Goulding on her U.S. tour in April.