The Australian Independent Record Labels Association (AIR) has just announced streaming service Rdio as their official digital partner.
The association acts as a directory to roughly 140 independent record labels across Australia including such labels as Future Classic and Vicious Bitch, as well as a marketplace of sorts. The team up with Rdio, who have an expansive library of over 32 million songs, will help the group reach a variety of international audiences that many members of the group may not be able to access on their own.
The service is entirely free.
Check out RDIO here: www.rdio.com