Apple have introduced the Apple Watch to the world, announcing the “next chapter in the Apple story”.

The creation was met with a standing ovation when introduced to attendees at the in Californian tech event, brought on by its new software features and and aesthetics, which features a multi purpose dial on its side for navigation.

The Apple Watch touch screen  will be available in two different sizes, as well as a sports, classic and gold edition.

The watch will feature apps for messaging, maps, photos and music, and will also introduce new features such as a pulse reader.

So, how much? Priced at US349, the watch will not be released until early 2015.

For a full run down on the iWatch, head over and watch the official introduction here.