Everybody’s favourite Pop/Hiphop/Rapper/God/Fashion stylist/Fashion designer has been in the limelight more than usual these past few weeks, his presence at the Grammys and the release of the compilation song with Rihanna and Paul McCartney ‘FourFive Seconds’ made a stir around the music world, giving media outlets everywhere content that is sure to last months.

However, the less publicised but highly anticipated launch of Kanye’s Adidas Original line Yeezy Season 1 is something that deserves to be in the frontline.

Created in collaboration with conceptual artist Vanessa Beecroft, Yeezy season 1 draws its inspiration from the london riots to present clothing that is suitable for the everyday, stating: “I don’t want the clothes to be the life, I want the clothes to help the life.”