It’s a tough life for a regional musician. Opportunities always seem to be based in the city, but Victorian Music Crawl is set to give regional musicians invaluable networking opportunities. The Victorian Government is describing the program as “a new Andrews Labor Government initiative to build connections between Melbourne and regionally-based music industry leaders.”
The first tour, which is already underway, will see over 20 different music industry professionals – think music managers, venue bookers, promoters, artists and music media – getting on probably the coolest tour bus of all time and going on a three-day tour of Ballarat, Castlemaine, Bendigo and Echuca. While there, the bus will visit “regional music venues and events, showcase performances by local artists and meetings with regionally-based music organisations and music media representatives.”
D.D. Dumbo, who hails from Castlemaine, is currently making a big splash, but no doubt it’s been hard work getting from 2013 to now. Here’s hoping that Victorian Music Crawl can open new opportunities for regional artists to get on the map a bit quicker.
“With Melbourne already internationally recognised as Australia’s live music capital, the Victorian Music Crawl will showcase the music opportunities on offer outside our city limits.”
-Minister for Creative Industries, Martin Foley
Other than the current tour, two more are set to take place:
- Mornington Peninsula and Gippsland planned for the second half of 2017
- Geelong, the Surf Coast and Warrnambool scheduled for next summer.
Other than giving regional industry members a shot, the program hopes to open the eyes of Melbourne tastemakers to the potential in touring regionally. Victorian Music Crawl is making great use of part of Labor Government’s $22.2 million Music Works program. We’re all winners!
— Music Victoria (@MusicVictoria) February 16, 2017